BA Trips & Lokal.Work are the proprietary advertising networks for iMERGE advertising, built with the specific purpose of helping local, regional, and national advertisers efficiently and effectively reach their ideal audiences.

We’re leading the industry with advanced technologies and innovative products, and delivering more impressions for marketers on multiple screens.

Our mission is to take what can be complex about local and multimarket advertising and make it simple. We’ve made it easy to pinpoint the right audience and deliver the right message at the right time.

We leverage top talent in every market we serve, our networks can tap into the greater purchasing power of internet users and precisely segment audiences based on demographic, psychographic, and geographic criteria.

We link customers directly to businesses, with interactive, on-demand, and digital advertising.

Analytics is power, and the iMERGE research team provides the insights that identify not just who a company’s best customers are, but what, when and where they’re watching and using the internet.